branding & marketing

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What you can learn from 5 of my viral headlines

I’ve set industry trends and created daily viral content in my time as a copywriter. Here are tips and tricks to steal my style.

HONORING INDUSTRY TRADITIONS WHILE CREATING A MODERN BRAND

Hyper niche industries often have traditions that make branding for a modern audience challenging. See how I brought a brand new kennel club from boring to bold.